What is Digital Marketing?
Digital marketing is a powerful tool businesses can use to reach their goals and thrive in today's competitive online market. By utilising digital devices and technology, businesses can promote their products or services through online channels like social media, email, search engines, and mobile apps.
Digital marketing is more than just promoting and selling online, it's about connecting with your target audience, building relationships, and converting them into loyal customers.
One of the biggest benefits of digital marketing is the access to data, which allows businesses to analyse customer behaviour, track engagement, and measure results. This enables data-driven decisions and continuous improvement of the marketing strategy.
At Sarlie, we believe in the power of digital marketing to help businesses reach a wider audience, engage with customers, and track the effectiveness of their marketing efforts.
"We do this by listening to your customers!"
We can help businesses enhance visibility, increase engagement, and drive conversions. By leveraging the power of digital marketing, we can help businesses succeed in today's digital landscape.
It does not matter what site you have; e-commerce site, a business site, make it work for you to get sales and leads to your inbox.
Our Services
Digital Marketing Services
We hand picked digital marketing solutions to ensure a variety of results for your business.
SGE
Learn more about the new Google search algorithm, SGE or Search Generative Experience.
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Email Marketing
Email marketing is a cost-effective digital strategy that is used to engage a specific audience, build relationships, and promote products or services.
By segmenting the audience and tailoring content, email marketing can lead to higher engagement and conversion rates. We can gather data-driven insights, which enables continuous improvement and fosters customer loyalty. It allows for direct communication, sharing valuable content, and driving desired actions.
Our tool stack includes Klavio for e-commerce, Convertkit for lead generation and business owners or our plugin FluentCRM which is built into your website.
Google Ads
Google Ads is an online advertising platform by Google that lets businesses promote their products or services on Google’s search engine, partner websites, and YouTube.
Advertisers pay a fee for their ads to show up on Google, with the cost determined through a bidding process. Google Ads allows you to gain visibility, flexibility, precise targeting, remarketing, cost-effectiveness, and measurable results. At Sarlie we do a complete ad word audit and then help you select from various ad formats and options to get you to be the best. The platform is cost-effective, with pay-per-click (PPC), cost-per-thousand impressions (CPM), and cost-per-action (CPA) pricing options.
Google Ads also offers detailed performance reports, enabling businesses to track their ad performance and optimise their advertising strategy.
Search Engine Optimisation
SEO, or Search Engine Optimisation, is all about improving your website’s visibility on search engines to increase organic traffic.
It involves creating relevant and high-quality content, optimising it around specific keywords, and building backlinks. SEO is about meeting the users’ search needs and providing the best possible user experience. It can be divided into on-page and off-page categories and includes technical practices to align with search engine algorithm needs.
SEO is important because search is a major source of website traffic, and higher rankings can lead to more organic traffic and awareness.
Content Writing
Content writing involves creating compelling written content for various purposes, such as marketing, sales copy, websites, and blogs.
It aims to engage readers, convey information effectively, and persuade them to take desired actions. Content writers use words strategically to communicate messages, build brand awareness, and drive conversions through engaging and persuasive storytelling.
The way that content is written plays an imperative role in how readers perceive the company and company brand.
Social Media Management
Managing social media is all about creating and sharing content on social media platforms to connect with your audience and build brand loyalty.
It involves developing a content strategy, monitoring engagement, growing your community, and analysing results. This role requires communication, creativity, collaboration, and organisation skills, at Sarlie we will help you manage and gain the most from your social media. Social media management is a crucial part of a company’s marketing strategy, as it can generate measurable returns and build personal connections with your target audience.
We currently work with Facebook, Instagram, TikTok and LinkedIn social platforms.
Our Social Media Marketing Services
Our Digital Marketing Services
Ready to get started?
We will have an initial chat to go over the info you supplied & your expectations & then I will send a proposal for your approval.