Why is Search Engine Optimisation (SEO) important?
Building a presence online is best done by creating valuable, trustworthy and original content. Valuable content gives visitors a reason to come to you. It builds trust and authority on your service and product. Google, YouTube, Bing, TikTok and many other search engines also reward content that people want to read. Video content is now mainstream. Content marketing brings customers to you, without being annoying
- Organic Search is Most Often the Primary Source of Website Traffic
- Build Trust & Credibility
- Best Way to Understand the Voice of the Consumer
- Better User Experience
- Local SEO Means Increased Engagement, Traffic & Conversions
- Impacts the Buying Cycle
- Constantly Improving and Best Practices are Always Being Updated
- Understanding SEO Helps You Understand the Environment of the Web
- Is Relatively Cheap and Very Cost-Effective
- SEO is PR
- It’s a Long-Term Strategy
- It’s Quantifiable
- Brings New Opportunities to Light
- If You’re Not on Page One, You’re Not Winning the Click – Especially With Zero-Click Results
- SEO is Always Going to Be Here
SEO Techniques
There are a few SEO techniques and they vary in complexity and workload.
SEO Process
Building a presence online is best done by creating valuable content. Valuable content gives visitors a reason to come to you. It builds trust and authority. Google and search engines also reward content that people actually want to read. Content marketing brings customers to you, without being annoying
Audit
Preparation
Competitor Analysis
Keyword Research
Strategy
Content Creation
Content Distribution
Tracking & Reporting
Repeat
Audit
My process always begins with a technical audit. A content audit is also necessary if you have a lot of pages of content. Doing an audit tells us about the website’s current conditions, errors we need to fix, & information about where we need improvements.
Preparing Website
I do all the error fixes & improvements needed based on the audit data.
Competitor Analysis
It will help us discover our competitor’s winning strategies & weaknesses. This way we will know where we need to focus.
Keywords Research
Doing in-depth keyword research will tell us what are user searching for, & their type (money or info), search volume & ranking difficulties.
Strategy
It will be our path to follow. Answering questions like what is our main goal? How will it impact our business? Ways to fulfill our goals? Budget & tools needed? Also mention alternatives in case we fail. (maybe I will do it later)
Content Creation
I will take content from you or outsource it based on our targeted keywords. Then post it to your website following proper on-page SEO.
Content Distribution
Backlinks are still one of the most important ranking factors. I will do social links, quality guest posting ETC.
Tracking & Reporting
Tracking will tell us whether our strategy is working or not. Also, where do we need improvements? For example, we are getting impression but not click (we have to make the title & meta description attractive), Getting clicks but not conversation (optimizing the content, UX, and pricing will do).
Repeat Everything
SEO is like keeping your health/fitness good. You have to continue to exercise. All hard work will pay off.
From the above, you can see there is a lot to do and monitor on a regular basis.
We will have an initial chat to go over the info you supplied & your expectations & then I will send a proposal for your approval.
Ready to get started?
We will have an initial chat to go over the info you supplied & your expectations & then I will send a proposal for your approval.