Search Engine & Search Ai Optimisation
Do you want your business and services to appear in search results, Organic or Ai?
Why is Generative Search Optimisation important?
- Organic Search is Most Often the Primary Source of Website Traffic
Why is Search Engine Optimisation (SEO) important?
Building a presence online is best done by creating valuable, trustworthy and original content. Valuable content gives visitors a reason to come to you. It builds trust and authority on your service and product. Google, YouTube, Bing, TikTok and many other search engines also reward content that people want to read. Video content is now mainstream. Content marketing brings customers to you, without being annoying
- Organic Search is Most Often the Primary Source of Website Traffic
- Build Trust & Credibility
- Best Way to Understand the Voice of the Consumer
- Better User Experience
- Local SEO Means Increased Engagement, Traffic & Conversions
- Impacts the Buying Cycle
- Constantly Improving and Best Practices are Always Being Updated
- Understanding SEO Helps You Understand the Environment of the Web
- Is Relatively Cheap and Very Cost-Effective
- SEO is PR
- It’s a Long-Term Strategy
- It’s Quantifiable
- Brings New Opportunities to Light
- If You’re Not on Page One, You’re Not Winning the Click – Especially With Zero-Click Results
- SEO is Always Going to Be Here
SEO Techniques
There are a few SEO techniques and they vary in complexity and workload.
SEO Basics
Set up GSC and Bing Webmaster tools
Keyword Research
Set up GSC and Bing Webmaster tools
1. SEO Basics
Tasks
- Set up GSC (Google Search Console) and Bing Webmaster tools
- Set up Google Analytics
- Install and configure an SEO plugin (WordPress)
- Generate and submit a sitemap
- Create a Robots.txt file
- Check Search Console for manual actions
- Make sure that your website is indexed
Tools
- Google Search Console
- Google Analytics
- Bing Webmaster Tools
- Rank Math, Slim SEO
- Semrush Organic Research Tool
2. Keyword Research
Tasks
- Identify your competitors
- Conduct a keyword gap analysis
- Find your main “money” keywords
- Find long-tail keyword variations
- Find question keywords
- Analyse the intent of the pages that rank
- Create a keyword map
- Prioritise by search volume and keyword difficulty
Tools
- Semrush Keyword Magic Tool
- Semrush Keyword Gap Tool
- Google Ads
- Semrush Topic Research
- People Also Ask
- Answer The Public
3. Technical SEO
Tasks
- Leverage “Inspect URL” feature in GSC
- Ensure your website is mobile-friendly
- Check your site’s loading speed
- Make sure you are using HTTPS
- Find and fix crawl errors
- Check the page depth
- Check for duplicate versions of your site
- Identify and fix broken links
- Use an SEO-friendly URL structure
- Find and fix orphaned pages
- Check canonical tags
- Add structured data
Tools
- GSC and GA
- PageSpeed Insights
- Google’s Mobile-Friendly test
- Semrush Site Audit
- Structured Data Markup Helper
- Merkle Schema Markup Generator
4. On-Page and Content
Tasks
- Fix duplicate, missing, and truncated title tags
- Find and fix duplicate or missing meta descriptions
- Find and xix multiple H1 tags
- Improve title tags, meta descriptions, and page content
- Run a content audit and prune content
- Optimise images for SEO
- Organise topic clusters
- Find and fix keyword cannibalisation
- Update outdated content
- Improve content readability
Tools
- Semrush Content Audit
- Semrush Topic Research
- SEO Writing Assistant
- On Page SEO Checker
5. Off-Page SEO
Tasks
- Analyse your competitor’s link profile
- Conduct a link intersect analysis
- Target your competitors’ broken backlinks
- Leverage digital PR
- Implement the Skyscraper technique
- Turn unlinked mentions into links
- Set up and optimise Google Business Profile
Tools
- Semrush Backlink Audit
- Semrush Backlink Analytics
- Semrush Backlink Gap
- Semrush Link Building Tool
- HARO (Help A Reporter Out)
- Prowly
- Google Business Profile
SEO Process
Building a presence online is best done by creating valuable content. Valuable content gives visitors a reason to come to you. It builds trust and authority. Google and search engines also reward content that people actually want to read. Content marketing brings customers to you, without being annoying
Audit
My process always begins with a technical audit. A content audit is also necessary if you have many pages of content. Doing an audit tells us about the website’s current state, the errors we need to fix, & where we need improvements.
Preparing Website
I do all the error fixes & improvements needed based on the audit data.
Competitor Analysis
It will help us discover our competitor’s winning strategies & weaknesses. This way we will know where we need to focus.
Keywords Research
Doing in-depth keyword research will tell us what are user searching for, & their type (money or info), search volume & ranking difficulties.
Strategy
It will be our path to follow. Answering questions like what is our main goal? How will it impact our business? Ways to fulfill our goals? Budget & tools needed? Also mention alternatives in case we fail. (maybe I will do it later)
Strategy
It will be our path to follow. Answering questions like what is our main goal? How will it impact our business? Ways to fulfill our goals? Budget & tools needed? Also mention alternatives in case we fail. (maybe I will do it later)
Content Creation
I will take content from you or outsource it based on our targeted keywords. Then post it to your website following proper on-page SEO.
Content Distribution
Backlinks are still one of the most important ranking factors. I will do social links, quality guest posting ETC.
Tracking & Reporting
Tracking will tell us whether our strategy is working or not. Also, where do we need improvements? For example, we are getting impression but not click (we have to make the title & meta description attractive), Getting clicks but not conversation (optimizing the content, UX, and pricing will do).
Repeat Everything
SEO is like keeping your health/fitness good. You have to continue to exercise. All hard work will pay off.
From the above, you can see there is a lot to do and monitor on a regular basis.
We will have an initial chat to go over the info you supplied & your expectations & then I will send a proposal for your approval.
Ready to get started?
We will have an initial chat to go over the info you supplied & your expectations & then I will send a proposal for your approval.