Google Ads Management

You're spending money on Google Ads. The question is whether it's working.

Most Google Ads accounts we audit are spending more than they should and getting less than they could. We fix that.

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Ads that pay for themselves

We manage Google Ads accounts with one goal: get you the most leads or sales for the least spend. That means tight keyword targeting, ad copy that speaks to your customer’s actual problem, and ongoing optimisation so the account improves every week. We don’t set it and forget it. We watch it, adjust it and report back on what’s happening and why.

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Google ads management services by Sarlie Digital, Johannesburg

Your Guide

Price Guide

The Problem

What We Do

Google Ads is the fastest way to get in front of someone who is actively looking for what you sell. The problem is that a badly managed account burns through budget on the wrong searches, shows ads to the wrong people and gives you no clear picture of what’s working. A well-managed account does the opposite. It gets cheaper over time as the data builds, the targeting sharpens and the wasted spend gets cut. The difference between the two is active management, not just setup.

How it Works

Account audit

Campaign build or rebuild

Conversion tracking setup

Weekly optimisation

Monthly reporting

week 1

1

What you recieve

Full account audit and strategy document

Campaign build or rebuild

Search, Performance Max or Display depending on your goals.

Conversion tracking setup and verification

Calls, form submissions, purchases.

Weekly search term review and negative keyword updates

Bid and budget management

Ad copy testing and iteration

Monthly performance report

Spend, leads, cost per lead and next steps.

Direct access to your account manager

No account team layers. You deal with the person doing the work.

Why it Matters

Google Ads is the fastest way to get in front of someone who is actively looking for what you sell. The problem is that a badly managed account burns through budget on the wrong searches, shows ads to the wrong people and gives you no clear picture of what’s working. A well-managed account does the opposite. It gets cheaper over time as the data builds, the targeting sharpens and the wasted spend gets cut. The difference between the two is active management, not just setup.

Proof of Work

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Common Concerns

No, but budget does affect results. A very small budget limits how much data the account can gather and how many searches you can show up for. We’ll tell you upfront what a realistic starting budget looks like for your specific market and what you can expect from it.

We charge a flat monthly management fee, not a percentage of ad spend. That means our incentive is to get you results, not to increase your budget. Your ad spend goes directly to Google.

We look at the full picture: the ad, the landing page, the offer and the tracking. Ads that get clicks but don’t convert usually have a landing page problem, not an ads problem. We’ll tell you exactly where the breakdown is happening and what to fix.

Yes. Always. Your Google Ads account belongs to you. We manage it on your behalf but you have full visibility and access at all times. If you ever leave, the account stays with you.

Most accounts start generating leads within the first two weeks. The first month is about gathering data and making adjustments. By month two or three the account is usually running noticeably more efficiently than when we started.