Digital Marketing
Marketing that pulls in the same direction.
Most businesses are running Google Ads, social media and SEO as separate, disconnected efforts. We manage all of it as one strategy so every channel supports the others instead of working against them.
One team. One strategy. All your channels.
We manage digital marketing for South African businesses as a single integrated service. That means your Google Ads, SEO, email marketing, social media and content are all built around the same strategy, reported on together and adjusted as a connected whole. You deal with one team that knows your business rather than a roster of specialists who have never met each other.
We’re a small agency, which means the people who pitch for your work are the same people who do it. No account managers passing briefs down the chain. No junior staff running your campaigns while the senior team sells new clients.
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The Problem
What We Do
When your marketing channels are managed as separate jobs by separate people, you pay coordination costs nobody invoices you for: duplicate work, missed opportunities, conflicting messages and a marketing manager role you end up filling yourself just to keep everyone aligned.
When one team manages everything, the data from your Google Ads informs the SEO strategy. The SEO content feeds the email campaigns. The email list builds the retargeting audiences for paid ads. Everything connects because the same people built it to connect. That’s what integrated marketing actually means in practice.
How it Works
Discovery and audit
Strategy and channel prioritisation
Implementation
Active management
Monthly reporting and strategy reviews
What you recieve
Marketing audit and strategy document
Covers your current position, channel priorities and 90-day plan.
Google Ads management
Search and Performance Max campaigns, weekly optimisation.
SEO and Generative Engine Optimisation
On-page optimisation, content, schema and AI search visibility.
Email marketing
Automations, campaigns and list management.
Social media management
Content creation, scheduling and community management.
Content writing
Blog articles, website copy and GBP posts.
Google Business Profile management
Posts, review responses and profile optimisation.
Monthly performance report
All active channels in one report with clear next steps.
Why it Matters
When your marketing channels are managed as separate jobs by separate people, you pay coordination costs nobody invoices you for: duplicate work, missed opportunities, conflicting messages and a marketing manager role you end up filling yourself just to keep everyone aligned.
When one team manages everything, the data from your Google Ads informs the SEO strategy. The SEO content feeds the email campaigns. The email list builds the retargeting audiences for paid ads. Everything connects because the same people built it to connect. That’s what integrated marketing actually means in practice.
Proof of Work
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Common Concerns
Do I have to take all the services or can I start with just one?
You can start with just one channel and add others as your budget and confidence grow. Most clients start with Google Ads or SEO and expand from there once they see results. We’ll recommend a starting point based on where your biggest opportunity is, not based on what generates the highest retainer for us.
How is a small agency better than a larger one for this?
At a large agency, your account is managed by a team where the senior people sell and the junior people execute. At Sarlie Digital, the person who audits your account is the person who manages it. You get senior-level attention on your account every week, not just at the pitch meeting.
What makes your approach different from other digital marketing agencies?
We don’t lock clients into long contracts, we don’t inflate ad spend to increase our percentage, and we don’t use account managers as a buffer between you and the work. We also build on Bricks Builder for website work, which means your site loads faster and ranks better than most WordPress sites built by other agencies. The difference shows up in your results, not just in how we describe ourselves.
How long before I see results?
Paid channels like Google Ads can start producing leads within the first two weeks. SEO takes 3 to 6 months to show meaningful ranking movement. Email depends on the size and health of your list. We’ll give you honest timelines for each channel before we start, not optimistic ones designed to win the account.
Do you work with businesses outside Johannesburg?
Yes. We’re based in Randburg but manage accounts for clients across South Africa and internationally. All account management is done remotely so your location makes no practical difference to the quality of work.